CDC Media Campaign (TIPS)

CDC’s Office on Smoking and Health (OSH) launched a groundbreaking campaign on March 15, 2012, to raise awareness of the human suffering caused by smoking and to encourage smokers to quit.

The campaign, called “Tips From Former Smokers,” profiles people who are living with the significant adverse health effects due to smoking, such as stomas, paralysis from stroke, lung removal, heart attack, and limb amputations. The advertisements underscore the immediate damage that smoking can cause to the body and feature people who experienced smoking-related diseases at a relatively young age. Some of the people were diagnosed with life-altering diseases before they were 40 years old.

These hard-hitting ads will help people quit, saving lives and decreasing the huge economic burden caused by tobacco use. The campaign will serve as an important counter to expenditures for marketing and promotion of cigarettes that exceed $1 million an hour—more than $27 million a day—in the United States.

The campaign also gives voice to former smokers who provide tips on how they successfully quit. Each tip, such as throwing away their cigarettes and ashtrays, exercising, identifying a strong reason to quit, and “just keep trying,” has been shown to help. All of the ads contain a very clear and encouraging message to smokers that they CAN quit and that free resources are available by calling 1-800-QUIT-NOW or accessing www.smokefree.govPlease scroll down to view video clips of several former smokers profiled in the campaign. 

 

Cessation Tips Ad

You can quit smoking! This inspiring TV ad features three people who successfully quit smoking after many years. They share their practical tips on how to quit for good in this ad from CDC’s Tips From Former Smokers campaign.

 

Roosevelt’s Ad

Roosevelt never thought that at 45-years-old he would have a heart attack due to his smoking. In this TV ad, from CDC’s Tips From Former Smokers campaign, he talks about the impact his smoking-related heart attack has had on his life.

 

Terrie’s Ad

Smoking causes cancer. In this TV ad for CDC’s Tips From Former Smokers campaign, Terrie talks about how she gets ready for the day after the effects of treatments for throat cancer caused her to lose her teeth and hair, and to have a laryngecotomy.

 

En Español: Un consejo de Jessica sobre el asma

La exposición al humo de segunda mano puede provocar un ataque de asma que puede ser mortal. Este comercial de televisión de la campaña de los CDC “ Consejos de exfumadores”, muestra a Jessica, la madre de un niño pequeño que tiene ataques de asma por la exposición al humo de segunda mano. Ella les pide a las personas que no les dé pena decirles a otras que no fumen cerca de sus hijos.

 

Jessica’s Asthma Ad

Exposure to secondhand smoke can trigger a life-threatening asthma attack. This TV ad, from CDC’s Tips campaign, features Jessica, a mother with a young son who suffers from asthma attacks due to secondhand smoke exposure. In her tip, she urges people not to be shy to tell people not to smoke around kids.

For more videos and other information about the CDC’s Tips From Former Smokers campaign, please visit: http://www.cdc.gov/tobacco/campaign/tips/