Latina Stars offer “Tips” to Help Smokers Quit
Each year, 61 percent of Hispanic smokers say they want to quit; more than half (56.5%) make an attempt but less than 10 percent succeed in quitting. During Hispanic Heritage Month, which begins September 15 and runs through October 15, 2013, the National Latino Health Equity Action Network (“NLHEAN”) – formerly the National Latino Tobacco Control Network – is partnering with Legacy to help make that intention a reality, and promote healthy and active living.
Through a multimedia initiative several Latina stars will educate consumers about the dangers of tobacco use and second-smoke exposure to help Latino smokers quit. Cindy Vela, the “Face of Ximena Valero Fashion,” Consuelo Vega, a small business owner and former television host from Mexico, and Carla Ortiz, one of Bolivia’s biggest stars have partnered with NLHEAN to share their own personal stories related to tobacco in a series of online videos. The videos feature information about tobacco prevention and cessation support that benefit Latinos, including the new national Spanish-language Quitline, 1-855-DÉJELO-YA (1-855-335-3569).
We invite you to share these videos widely!
For NLHEAN’s interviews with Cindy, Consuelo, and Carla in English, please visit: http://www.youtube.com/watch?v=k1RCjfEGrnM
And for the interviews in Spanish, visit: http://youtu.be/m8hKljNEXE0
For additional videos of the actresses, including excerpts from recent media interviews about the dangers of tobacco use and second-hand smoke exposure, please visit: http://www.youtube.com/nltcn2013/.
New national Spanish-language Quitline: 1-855-DÉJELO-YA (1-855-335-3569)
The 1-855-DÉJELO-YA number debuted this past March as part of the launch of the second round of the landmark Tips from Former Smokers (“Tips”) campaign from The Centers for Disease Control and Prevention (CDC). According to a study published in The Lancet earlier this month, the Tips ads that aired between March and June 2012 motivated 1.6 million smokers to attempt to quit. Of the 1.6 million smokers who made attempts to quit, more than 200,000 remained abstinent upon completion of the campaign.
“Digamos NO al ‘humo de segunda mano’”. Op-ed by Dr. Aida Giachello. Identidad Latina (Hartford, Conn.). April 11, 2013
“PREVENIR ES MEJOR QUE LAMENTAR!” Op-ed by Dr. Jeannette Noltenius. El Aviso Magazine (Los Angeles, Calif.). February 23, 2013
NLTCN National Director Jeannette Noltenius helps shed light on tobacco industry targeting of Latinos and other minority groups with flavored cigar products in an interview with Univision Washington D.C. August 30, 2012
On May 31st, 2012, Los Angeles City Attorney Carmen Trutanich and Los Angeles Councilmen Tom LaBonge and Richard Alarcón headlined a gathering of public health champions at Los Angeles City Hall in recognition of World No Tobacco Day 2012. Co-sponsors of the event included NLTCN, the Los Angeles County Department of Health, and the Keck School of Medicine at USC. For more information about the event, please see the June 1 edition of Councilman LaBonge’s Newsletter, this press release from the office of Councilman Alarcón, and this press release from NLTCN.
On Saturday, March 24, 2012, NLTCN joined forces with the University of Southern California (USC/IPR), LULAC-Bolivia (Council #3188 of the League of United Latin American Citizens), and the City of Santa Ana to organize a free public screening of the critically acclaimed documentary film ADDICTION INCORPORATED at Yost Theater in Santa Ana, Calif. Click here to view the movie’s website. Media coverage of the event included:
o Orange County Register – “Anti-tobacco film to be shown in Santa Ana” – By Ron Gonzales – Published Friday, March 23
o La Opinión (Los Angeles, CA) – “Latino: Cigarro, muerte y esperanza” – By Humberto Caspa – Published Friday, March 23
o Orange Juice Blog – “Addiction Incorporated – free screening of youth smoking documentary at the YOST Saturday night” – Posted Friday, March 23
o New Santa Ana Blog - “Yost Theater to host screening of Addiction Inc., about youth smoking, on 3/24″ – Posted Friday, March 23
o Orange County Register – No Smoking_OC Register (“OC Latino Link”) – Published Thursday, March 22
o El Aviso Addiction Incorporated – Published Wednesday, March 21
o Excelsior de OC 16_22 marzo_Addiction Incorporated – “Calendario Comunitario” – Published Friday, March 16
“Lanzan impactante campaña para dejar de fumar”. Washington Hispanic. March 23, 2012
In an interview with El Tiempo Latino in Washington, D.C., NLTCN National Director Jeannette Noltenius argues that hard-hitting ads—such as those featured in the Center for Disease Control’s new “Tips From Former Smokers” campaign—help motivate smokers to quit and prevent youth initiation. March 19, 2012
Our National Director, Dr. Jeannette Noltenius, discusses the new Surgeon General’s report and the significance of its findings for Latinos in an interview with Univision and in a guest appearance on “Salud y Familia,” a nationally broadcast radio show hosted by Dr. Elmer Huerta. March 09, 2012